TECH NEWS: When Test-Driving a New Car, Take the Technology for a Spin
shopping isn’t just about kicking the tires anymore. It’s also about testing the technology. The rapidly evolving in-car infotainment and navigation systems can be bewildering for all but the most tech-savvy car buyers. The average vehicle on U.S. roads is 11 years old; that means many people last went car shopping before iPhones were invented.
Car buyers should make sure they can pair their phone with a car, play music from their phone, make a hands-free call and use the navigation system before they leave the dealer lot, experts say. They should make sure volume knobs, climate controls and other technology is intuitive and displayed the way they like. Some drivers want volume controls on the steering wheel, for example, while others prefer a knob on the dashboard.
Safety technology is also changing rapidly, and buyers should familiarize themselves with what the car can and can’t do. Some vehicles will brake automatically to avoid a collision, while others flash a warning and assist the driver pump the brakes but won’t bring the car to a full stop.
“Spend some time in the parking lot sitting in the car and just messing with it,” says Ron Montoya, senior consumer advice editor for the car shopping site Edmunds.com.
The issue is a serious one for the auto industry. Consumers’ complaints about phone connectivity, navigation and infotainment systems have lowered vehicle dependability scores in annual rankings from J.D. Power and Consumer Reports. Poor showings in such rankings can put a dent in sales. Car shopping site Autotrader.com has found that as many as one-third of buyers will choose a different brand if they think a vehicle’s tech features are too hard to use.
To combat that, some brands are setting up technology assist desks at dealerships and boosting employee training. In 2013, General Motors Co. formed a staff of 50 tech specialists to assist deal with a boost in questions from customers about new technology. Those specialists train U.S. dealers to pair customers’ phones, set up in-car Wi-Fi and set preferences like radio stations.
When he takes customers for test drives, Paul Makowski pairs his own phone with the car and has customers make a call, stream music and do other tasks. He uses his own phone so customers don’t worry that their data will be shared with the dealership.
“Some people fear the technology and decline it all, but we still go over it. They don’t leave here not knowing what their car has to offer,” says Makowski, the sales manager for Ed Rinke Chevrolet Buick GMC in Center Line, Michigan.